Retail supply chain insight, automation
and integration

  Hokura in the News

Learn how Hokura helped the Mervyns department store chain after its break from Target, when the retailer replaced all its operating systems in 18 months. The Apparel Magazine April 2008 cover story, “Mervyns Tackles Opportunity,” reveals how Mervyns’ product design and development team successfully implemented a full suite of integrated, web-based systems that promote vendor collaboration. Read story

  Industry Resources

Hokura endorses the principles set forth by these organizations:

WorldWide Retail Exchange

Business for Social Responsibility


Enrico Lara, President and Co-Founder

Enrico (Ric) Lara began his career on the business side of retail and manufacturing as a merchandise buyer, store operations manager and product manager, then rapidly transitioned his skills to the Information Technology business. He began his consulting career working as a business systems consultant for various retailers in the United States.

Lara began working full time for Target Corporation as a senior systems manager, hired specifically to development and implement applications for Product Development and Design. During his senior tenure at Target, he was appointed as Product Executive to the WorldWide Retail Exchange Organization, where he led a global team of retailers to define the best practices and systems required to support the Product Design and Development business.

Lara is a noted expert on Product Lifecycle Management and frequently speaks at industry events.

Hong Hauw, Vice President and Co-Founder

Hong Hauw is Hokura’s Chief Technology Architect specializing in integrated database and applications development. He is an expert in architecting and implementing supply chain integration solutions involving both home-grown systems and third-party products built on different technology platforms.

Hauw has extensive experience in custom application development for the retail industry. He began his career in the telemarketing and retail industries and then joined Target Corporation, where he became Senior Technical Architect for Product Development and Design. As a technology and supply chain integration consultant for major retailers, Hauw applies his expertise in midrange systems, client-server and web-based environments. His professional skill set includes a broad range of programming methodologies, application servers, database systems and component/developer toolkits.

Hauw remains on the leading edge of information technology and is leveraging his expertise to build an effective on-demand solution based on the SaaS approach for all Hokura offerings.

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